The San Francisco Peninsula
It's Kind of Wild Events & Meetings Campaign
The San Francisco Peninsula is located just south of San Fransico and north of San Jose. The one-of-a-kind destination is filled with bayside towns, coastal cities, acclaimed restaurants, towering redwoods, tech innovation and so more. In other words, it's kind of wild how much there is to experience on The SFP.
My role as a Creative Content Writer was to craft engaging copy targeted to meeting and event planners. The goal was to promote The SFP's unique venues, cost-saving incentives, exciting off-site experiences and the close proximity to San Fransico International Airport (SFO). Below are samples of the paid social ads, email newsletters and website copy I wrote for the "It's Kind of Wild" Campaign for Meetings and Events.
Agency: Noble Studios
LinkedIn Paid Ads
Eblasts
I wrote eblasts targeted toward high-value event planners. These emails needed to highlight the cost-saving benefits of hosting an event on The San Francisco Peninsula while also tying into the broader "It's Kind of Wild" campaign.
SEO Web Copy
I also wrote SEO-optimized web copy for The San Fransico Peninsula's website. I worked closely with the performance marketing team to put together copy for the "Places To Go" section, which consisted of seventeen detailed pages outlining the history of each city, popular attractions and where to stay.
